How did the Assouline adventure began?
The company was founded by both Prosper and myself in Paris twenty-five years ago. Having always been the avid book lovers we still are today, we found ourselves troubled by how challenging it was to find exactly what we were looking for in bookstores – so we decided to create our own style. We wanted to evoke inspiration with books that fully embrace the importance of a lifestyle devoted to the very best in culture.
Why focusing on luxury table books?
As a brand, we’ve proudly integrated the idea of luxury within the publishing world. This is because we not only introduce new, appealing themes – but we also present our books as specialty, beautifully crafted objects that are meant to be showcased and cherished. We place importance on the artistic value in each book’s photography, text and materials: choosing the best paper, selecting the best color schemes, creating intricately designed covers, etc.
What does the Assouline books unique?
The way we choose a theme and treat it defines a style that is uniquely ours. Since day one, we created our books in a same manner, while maintaining our vision as a niche brand. This attribute has set us apart from all other popular publishers in the industry. We created our book collections so that people can better understand our direction. As a brand, our essence and passion derives from creation.
We also place value on the idea of a book being a luxury object. As Prosper often puts it, “After all, books remain mostly closed throughout their lifetime.” The advantage of our carefully crafted books is that they have a double appeal: in their contents and in their aesthetic features. As a brand, we love capturing our readers’ interests on a variety of subjects through the visual beauty of our creations, and always adding in the element of surprise.
How did the Assouline adventure began?
The company was founded by both Prosper and myself in Paris twenty-five years ago. Having always been the avid book lovers we still are today, we found ourselves troubled by how challenging it was to find exactly what we were looking for in bookstores – so we decided to create our own style. We wanted to evoke inspiration with books that fully embrace the importance of a lifestyle devoted to the very best in culture.
Why focusing on luxury table books?
As a brand, we’ve proudly integrated the idea of luxury within the publishing world. This is because we not only introduce new, appealing themes – but we also present our books as specialty, beautifully crafted objects that are meant to be showcased and cherished. We place importance on the artistic value in each book’s photography, text and materials: choosing the best paper, selecting the best color schemes, creating intricately designed covers, etc.
What does the Assouline books unique?
The way we choose a theme and treat it defines a style that is uniquely ours. Since day one, we created our books in a same manner, while maintaining our vision as a niche brand. This attribute has set us apart from all other popular publishers in the industry. We created our book collections so that people can better understand our direction. As a brand, our essence and passion derives from creation.
We also place value on the idea of a book being a luxury object. As Prosper often puts it, “After all, books remain mostly closed throughout their lifetime.” The advantage of our carefully crafted books is that they have a double appeal: in their contents and in their aesthetic features. As a brand, we love capturing our readers’ interests on a variety of subjects through the visual beauty of our creations, and always adding in the element of surprise.